Last week I listened to the BEST podcast I’ve ever heard about sharing-your-crafty-thing. It was Sister Diane’s CraftyPod show about Engagement Marketing.

If you sell your crafty thing (patterns, yarns, purses, whatever!) you really need to listen to this.

What’s Engagement Marketing?

Diane gives a great definition and explains why you’d want to use it, but I can’t resist putting it in my own words. It’s sharing your thing by connecting. By making relationships, by talking to your customers one-by-one. It’s what we (you and I) do here on the blog in the comments. It’s chatting on Twitter. It’s leaving comments on Flickr.

Ignore the word Marketing.

Because it’s so much more than that. (and I don’t like the word marketing)

It’s not just sharing my passion with you, even though that’s always fun.

In all of this connecting, sharing, chatting; I’ve gotten to know you. You share your yarn-ideas . . . → Read More: In which I gush about how much I love you…